Introduction

Thea Westerbeek I received the request for a logo, business card, letterhead and envelopes designs that would fit in with the color scheme from its current site. She wanted the colors orange and dark blue as a base for its new corporate identity.

Logo

In addition to its proposal to the colors orange and dark blue to use, she asked me to keep the logo simple. De afkorting ‘TWT’ below with the full name of her company was sufficient. With this in mind, I started working and below is the result of the first draft round to see (click on picture to enlarge):

 

Na de eerste conceptronde werd een lettertype voor de afkorting ‘TWT’ chosen and, moreover, the square shape of the rectangular shape is preferred over. This had or have corners rounded. With the feedback I went back to work which resulted in the following logos in concept round 2 (click on picture to enlarge):

And this is the final logo has become:

Visitekaartje

The logo I have then taken as the basis for the business card. Thea Westerbeek wanted a business card that was only printed on one side and below are the four different designs. Ultimately, the top design has become the definitive business:

Briefpapier en enveloppen

Finally, still below the letterhead and envelope to see. Click on the image to view the file as PDF: